The concept of coupons has been made familiar with the general population for a good amount of time now. The benefit coupons yield for the customers and the company endorsing the coupon is known to everyone. There are no two doubts about the fact that coupons massively help a company to accentuate their sales in more ways than one can imagine. The coupons are important from the consumer’s point of view, and the manufacturers have changed and evolved over the years. It is evident that the business and the customers need the existence of marketing apparatus such as coupons to promote the business and make the experience of shopping a fruitful one.

A coupon is similar to a ticket that is presented to the customer by a specific company that offers a specific discount or pre-decided offer associated with itself. From the consumer’s perspective, it is easy to imagine the massive benefit coupons provide by making products available at a fraction of the original cost or by presenting a deal. It is so unbelievable that someone who might not even consider purchasing the product might just spend a few dollars to tap the opportunity of the unbeatable deal. Having this said, it is evident that coupons serve a massive purpose of pulling the casual crowd to the respective brand or product that the coupon is representing.

Coupons are also widely found to be present for products that are used extensively and are a part of a person’s day to day life. Taking toothpaste, for instance, it is one such commodity without which it is impossible for anyone to survive. It is a basic necessity for anyone to reach out for their toothpaste in their medicine cabinet to brush their teeth. This is one such product that all Americans begin and end their day with. This being told, it is evident that toothpaste is one such product that will almost never go out of demand or grow lesser in demand on the shelves of a supermarket.

Now the obvious question that might be asked is why someone requires a coupon to purchase something which probably is not exorbitantly priced anyway. Here is where one needs to assimilate the true motive behind a coupon, and respectively the kinds of benefits coupons have been known to provide.

Types and benefits of coupons

Coupons are categorized into various kinds keeping in mind the kind of benefit it yields for the customers. Some coupons are ones that provide rebates for specific products. Such coupons might have pre-decided terms and conditions wherein the discount showcased on the piece of paper will be available only when the product is purchased above a certain number of units, or the discount might be available, even if it is one piece of the product being purchased. Then there are coupons that provide lucrative deals when the customer is in possession of the respective ticket. These deals might be something like the complimentary deal, wherein on buying a specific product, another item may be given as complimentary to give a boost and increase footprint for the specific products. The third kind of coupons are the ones which have not been known of too well in the market but has helped both customers and manufacturers to multiply and accelerate the sales of the respective product and the brand as a whole. Free coupons, especially in the range of toothpaste coupons, have been doing rounds in social media ads and the popular newspaper ads since recent times.

There are majorly two scenarios in case of free toothpaste coupons. The first is when there is a line of product that is slow and sluggish in movement in terms of sales and customers getting interested in them. This is when the respective company is in dire need to let consumers know what their product is all about and why they should see for themselves how the product is and why the new product absolutely should replace the regular ones that the consumer is used to using. By providing free toothpaste coupons which enables the consumer to get free samples from the mall or the mart, gives them the opportunity to use something which they otherwise would not invest money to buy them and see first hand of the commodity is as good and revolutionary as the company claims it is. The second scenario where free toothpaste coupons play a massive role is when a company introduces a new product that has features and characteristics that the company is not ideally used to. To give the initial push to their new product, it is crucial for the company to let their clientele know what the new product is all about. By handing out free toothpaste coupons for the new product, there arises an opportunity for the consumer to try something new and see if the new product can replace the old and for the company to prove its mettle about one of the flashy taglines they attach to themselves in their advertising campaigns.